American audiences watch TV for an average of just over five hours per day, and over four hours of that is newly aired programming. With such a large amount of viewers watching their TVs at any given time, it makes sense that the TV networks try their best to make sure all eyes are on their shows. To do this, most of them put a significant amount of their overall budget for a show into the marketing department. Without the marketing, TV viewers wouldn’t know a new show is coming, and there would be none of the buzz and anticipation surrounding its release. The promoting of a TV show is everything in making sure new viewers watch a network’s new show, so when a network believes they have the next big thing in television, they promote it heavily. TV audiences can be fickle though, and what seems like it should work can often end up falling flat and being canceled, sometimes before the entire first season is finished.
Many different aspects make up the expenses of a TV show. We have mentioned the marketing, but there is another expense that can be just as high, if not higher. The actors. Without good actors, a TV show is going to stink and be pulled from the air pretty much as soon as it begins broadcasting. To try and prevent this from happening some of the best actors in the world are hired to star in the shows, with the hopes that their name will carry the project, even if the story isn’t that great. With TV shows costing so much money to make, the networks really do try to get behind their programs. These are the shows that were heavily promoted but disappointed audiences once the hype had died down and ended up flopping.