Want to know what else has become part of our routine? Looking at advertisements. Yes, even if you don’t realize it, your brain is constantly being bombarded with advertisements. While some are simply made to make you buy their product, there are other advertisements that are made to really make you think.
If you think about your daily life, can you pinpoint all of the advertisements that you pass at one point or another? There’s a high chance that you can’t because we’re so used to seeing them every single day of our existence that we just accept the fact that they are there. In fact, Red Crow Marketing suggests that the average American is exposed to around 4,000 advertisements each day of their lives. If you’re wondering how this happens, just have a think about all of the activities you do in a day.
As you make your breakfast, you may walk into your pantry and look around at all of your cans and cartons… and all of these have been constructed to carry brand advertisements. As you drive to work, billboards on every side of the road advertise the latest car design or the latest fast food offer. As you open your magazine during your lunch break, every other page is full of beauty products or clothing brands all looking to sell their wares to readers. Then, as you wind down in the evening and watch television, every commercial break is filled with companies showing off their latest products.
They are everywhere! However, the same marketing agency suggests that we only actually take in about 100 of the adverts that we see every day, as we have created our own filters that categorize which adverts are relevant to us, and those that aren’t. Pretty cool, huh?
Marketing companies have now realized what makes an advertisement stick and what doesn’t. It’s all about the meaning. It’s no use sticking the same blonde-haired, blue-eyed woman on a billboard to sell toothpaste or a burger that looks like every other burger out there to promote a fast-food joint. Companies now need to get us to think – which is exactly what these smart ads have done…