The art behind selling things on eBay

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eBay is the best online marketplace to make a living; whether it’s a bit of side income or a full-blown selling career, you’re looking for. Take a look at Sophia Amoruso, for example. She set up Nasty Gal as an eBay store selling retro clothes and is not a multi-millionaire business owner. It’s totally possible, as long as you know how to sell. With millions of listings being added to eBay every day, you’ll need to learn the art behind selling things on the online marketplace, if you want to make any money.

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The product

Firstly, what are you going to be selling on eBay? You’re going to want to do some research into what does (and doesn’t) sell on the site. Perhaps you want to declutter your home, so will use your own items and clothes as your inventory? Or maybe you want to invest in a particular product that you think will sell well on the online marketplace. Either way, make sure you look at other listings that sell similar products. Is there a lot of competition? Will your product stand out from the crowd? And what kind of price points are people selling these products for?

The price

That brings us nicely onto our second point, the price. If you’re going to be selling things you have lying around the home, then it could be as simple as starting low and hoping for a bidding war. However, if you’re going to invest in stock, then you’ll want to work out a competitive price that still leaves you some profit margin. How much does it cost per product? How much are other people selling the same (or a similar) product for? Now find somewhere in the middle, that still enables you to make a good profit. Sometimes, undercutting the competition is the only way you’ll start getting noticed on eBay.

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The listing

So, you’ve got a product, and you know how you want to price it. The next step is to create your listing. Don’t expect to become the next Nasty Gal by typing out a quick listing on your phone. You’re going to want to put some time and effort into this, to ensure you stand out from the crowd. There are plenty of places you can get eBay templates from, to ensure your listing looks good. Now consider the description – imagine you’re actually selling it to someone standing right in front of you. Finally, finish it off with an incredibly eye-catching listing title. Something that not only includes the keywords for your product, but that makes people want to click.

The photos

Sophia Amoruso managed to make a fortune from her eBay store by focusing on some seriously amazing photos. She noticed that everyone else selling vintage clothing was just taking pictures of the clothes on hangers. Sophia decided to style all of her clothes and use real models, which definitely contributed to her success! You don’t have to go all out, as such, just make sure your photos make people want to buy. You could set them up for a cute Instagram shot or in a unique setting. At the very least, make sure they’re clear and show all of the product’s features.

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The art of selling on eBay is pretty much the same as the art of selling anywhere! However, as it’s such a crowded marketplace, you’ll want to think outside of the box a bit, when it comes to how you show off what you have to sell. Fantastic photos, eye-catching listing titles, a fair price, and an in-depth description will ensure you stay one step ahead of the competition.

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